In the last decade, few industries have been impacted by rapid advancements in technology quite like the retail industry. Retailers have been faced with an “evolve-or-die” ultimatum as emerging
platforms have created new channels to reach customers, introduced a seemingly endless flow of new competitors, and given shoppers unprecedented access to product information, including ratings and reviews. The proliferation of personal devices - such as smartphones and tablets - is changing the shopping experience, both in-store and online, and retailers now have access to massive amounts of customer and market data, which presents both a great risk and a great opportunity.
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